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Delta Dental of New Jersey, a leading provider of employee and individual dental benefits, turned to SGW to develop an integrated marketing communications plan. SGW implemented a comprehensive program consisting of print, online, TV, and out-of-home advertising, literature development, public relations, media relations, organic social media, corporate communications, and blogging. SGW also developed a robust library of video content to educate the target audiences on the connection between oral health and overall health. The videos were used to create an award-winning YouTube series entitled Dental Connections that can be seen at: https://www.youtube.com/user/DeltaDentalofNJ.

Specifically, SGW created:

  • market research
  • annual reports
  • direct mail targeting prospects
  • emails
  • newsletters
  • sales training collateral
  • educational materials for children and schools
  • animated flash cards
  • brochures
  • television and radio commercials
  • online banners
  • microsite branded Dental Central. https://www.deltadentalnj.com/dentalcentral/index.html